Nike Launches AR Coloring Book To Let You Custom Your Dream Air Max To Life

Nike Launches AR Coloring Book To Let You Custom Your Dream Air Max To Life


Image via AKQA

Nike has released a Create with Air Max AR-enabled zine with digital agency AKQA in Japan.

The zine goes hand-in-hand with the launch of the Nike Air Max 2090. It will allow users to customize the iconic sneakers according to their tastes.

With the coronavirus pandemic encouraging people to stay home to curb the virus spread, the AR technology aims to help the brand advertise its new launch with a digital twist.

The mixed-reality experience will feature interviews, stories, and works by fans. The printed zine also details the inspiration behind Air Max with black-and-white illustrations.

Fans can use the AR feature by scanning the blank shoes via their smartphones, which will generate a floating AR model. As sneakerheads color on the page, the 3D model will change accordingly to display their creations. Fans can then share their completed creation on their social media platforms.

The 56-page coloring book is now being distributed across Nike stores in Japan.


Image via AKQA


Image via AKQA



[via B&T, cover image via AKQA]
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Recommendations

  • **DALL-E Prompt:**

Generate a vibrant and dynamic image showcasing a range of elegant and flowy Latin dance skirts. Capture the essence of their movement and the culture they represent. Highlight the

    Sway in Style: Top Latin Dance Skirts for Unfor...

    ## Sway in Style: Top Latin Dance Skirts for Unforgettable Performances ### Latin Dance Skirts: The Perfect Accessory for Captivating Performances As a fervent dance enthusiast, I'm here to unveil...

    Sway in Style: Top Latin Dance Skirts for Unfor...

    ## Sway in Style: Top Latin Dance Skirts for Unforgettable Performances ### Latin Dance Skirts: The Perfect Accessory for Captivating Performances As a fervent dance enthusiast, I'm here to unveil...

  • Sure, here is a DALL-E prompt that relates to the article title Dance with Style and Comfort: Personalized Yoga Outfits:

**A person doing yoga in a personalized yoga outfit, with a stylish and comfor

    Dance with Style and Comfort: Personalized Yoga...

    Dance with Style and Comfort: Personalized Yoga Outfits Unlock Your Inner Flow with Custom-Tailored Yoga Attire As a dedicated advocate for mindful movement and holistic well-be

    Dance with Style and Comfort: Personalized Yoga...

    Dance with Style and Comfort: Personalized Yoga Outfits Unlock Your Inner Flow with Custom-Tailored Yoga Attire As a dedicated advocate for mindful movement and holistic well-be

  • A dancer wearing yoga footwear, striking a graceful ballet pose in a dance studio. The footwear is a fusion of ballet shoes and yoga socks, combining the support and flexibility needed for both activi

    Dance and Yoga: Footwear Fusion

    Dance and Yoga: Footwear Fusion Elevate Your Practice with the Perfect Footwear for Both Arts As a seasoned dance and yoga enthusiast, I've witnessed firsthand the transformativ

    Dance and Yoga: Footwear Fusion

    Dance and Yoga: Footwear Fusion Elevate Your Practice with the Perfect Footwear for Both Arts As a seasoned dance and yoga enthusiast, I've witnessed firsthand the transformativ

  • A woman in a flowing yoga outfit, doing a yoga pose in a serene setting. The outfit is comfortable and stylish, and the pose reflects the flexibility and grace of yoga.

    Yoga Fashion: Flowing and Flexible

    Yoga Fashion: Flowing and Flexible Introduction As a dedicated yogi, I've experienced firsthand the transformative power of a comfortable and stylish yoga outfit. With the right

    Yoga Fashion: Flowing and Flexible

    Yoga Fashion: Flowing and Flexible Introduction As a dedicated yogi, I've experienced firsthand the transformative power of a comfortable and stylish yoga outfit. With the right

1 of 4